Airline Merchandise & Inflight Retail

Airline Merchandise & Inflight Retail covers branded goods and product programmes sold or distributed onboard, in lounges, and through airline-operated retail channels. Product categories include plush toys (aircraft models, pilot bears, cabin-crew dolls), die-cast and PVC figurines, premium gifts for VIP and first-class passengers, kids' welcome amenity kits for long-haul, branded scarves and accessories for crew-uniform retail, watches and pens for loyalty-tier premiums, and the buy-on-board printed catalogues themselves. Buyers are typically airline merchandising and marketing teams, lounge concessionaires and onboard-retail programme managers — a distinct cohort from operational procurement. Procurement runs to bespoke MOQs with airline-livery compliance, IP/licensing controls and safety standards for inflight use (no metal parts on children's items, fire-retardant materials, child-safety certifications).